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TAILOR-MADE JEWELLERY

Make the big moments unique.

Categories Collections

Lab grown Diamond Jewellery

Browse our curated collections of diamond jewellery, crafted to perfection for every style and occasion.

Rings

Bracelets

Pendants

Earrings

Discover Shapes

Explore our curated selection, categorized by diamond shape, to find your perfect expression of elegance.

Round

Oval

Emerald

Radiant

Pear

Cushion

Marquise

Princess

Asscher

Heart

Life Time Buy Back & Exchange

Easy 15 Days Return

Certified Jewellery

Hallmarked Gold

Free Shipping & Insurance

Savings compared to mine diamonds

Our lab grown diamonds are 100% Carbon Neutral, certified by Clear Neutral. Choose a lab grown diamond engagement ring that's beautiful and helps the planet.

Diamonds for Your Future

Gift Section

Surprise with elegance

Explore our exquisite diamond jewellery gifts, perfect for every cherished moment.

For Mother

Elegant jewellery designs your mother will adore

For Wife

Show her you know her in these must have styles

For Girlfriend

Up your gifting game with these designs

For Sister

Let gold strengthen your sibling bond

Discover our products

Our products tend to sell out quickly, so don't delay in completing your purchase.

Ethically sourced, breathtaking Lab-Grown Diamonds that offer both beauty and affordability.

Quality Jewelry For Daily Wear, Shipped Worldwide.

Your Words, Not Ours

Olivia F

⭐⭐⭐⭐⭐

Decided to buy this necklace for my wife and she love it a lot. Also come in very beautiful packaging.

Rachel T.

⭐⭐⭐⭐⭐

I was hesitant about online shopping, but Sway Jewels exceeded my expectations.
The ring is gorgeous, and the customer service was exceptional. My fiancé loves it too.

Charlotte Davis

⭐⭐⭐⭐⭐

I've never seen a more beautiful engagement ring.
The craftsmanship, design, and quality are all exceptional.
Sway has exceeded my expectations!

Amelia m.

⭐⭐⭐⭐⭐

I'm head over heels for my Round cut Diamond ring, thanks to my darling, Shame!

Lizzy

⭐⭐⭐⭐⭐

My husband and I designed my engagement ring together with Team.
It was such a great experience and the finished product is exactly what I imagined!
Always great communication and friendly, professional service. Highly recommend

Tom P

⭐⭐⭐⭐⭐

Exceptional service, translating my vision into the ideal,
personalised engagement ring. We are both so happy with the results.
Highly recommend without hesitation!

Alix Earle

⭐⭐⭐⭐⭐

I'm obsessed with my oval cut ring, thanks for making me shine, Forever in love with my oval cut diamond's sparkle.

Emily W

⭐⭐⭐⭐⭐

I am absolutely thrilled with my cushion cut engagement ring!
The moment I put it on, I knew it was the one.
The cushion cut diamond is stunning - it has a soft,
romantic glow that seems to shimmer from within.
The setting is delicate and elegant, and the Ring is comfortable to wear.

Ben Danielle

⭐⭐⭐⭐⭐

Made us a custom engagement ring, came out absolutely perfect and their customer service throughout was top notch.

Sarah S

⭐⭐⭐⭐⭐

Great, personal service. They made me the most beautiful ring, which exceeded expectations.

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The Sway's Difference

Since 1972, our company is owned and operated by the third and fourth generation of the founding family, with customer service remaining the cornerstone of our philosophy.